HI THERE!
READY TO MEET YOU
I am Mathilde, a specialist in strategy and in project management related to interior design.
I like to make the world more beautiful by bringing refined products and smart solutions to life.
My slogan is Passion, Purpose and People!
MY PROFESSIONAL LIFE
BUSINESS DEVELOPER AT MINIMUM EINRICHTEN
April 19 - now
Sales:
- Planing new spaces with the architect in the team
- Drafting offers and negotiating the best deals with suppliers
- Managing furniture deliveries and be sure everything goes to the right place
- Networking at events on the start-up scene, focus on New Work
Marketing:
- Developing the brand book and credentials
- Working on the showroom experience (materiality, colours, fragrance)
- Negotiating with partner-brands budget and allocating it to events and Ads (Google AdWords, Social Media)
- Events conception and realisation
- Working with the online team on the new Website (brand presentation, pictures of projects, tone of voice, optimization)
BRAND STRATEGIST AT METADESIGN
December 17 - April 19
Working at MetaDesign rhymes with dealing with big clients.
I engaged myself in the following fields:
- Strong brand development and brand governance
- Product naming, Voice branding, Scent marketing
- Employer branding
- Trend Research and Competitors analysis
COUNTRY MANAGER GERMANY
FOR HARTÔ & RED EDITION
November 2014 - November 2017
As a Country Manager, I built the entire export strategy including the budget, which
allowed the two French based brands HARTÔ and RED EDITION to successfully enter the German market.
My additional goals were to increase the turnover (by 50% each year) and the awareness of both brands in the market.
Strategy:
- Building a development strategy for the German market
- Building and executing Sales and Marketing targets in relation to the global budget
Sales:
- New clients acquisition and increasing loyalty among German customers (BtoB)
- Building a strong network of resellers
- Collaborating with architects for projects in Germany
- Managing operations and staff at the stand during IMM Cologne Fair, including
negotiating new contracts
MARKETING MANAGER FOR HARTÔ
July 16 - November 17
PR & Marketing:
- Building a strong and valuable relationship with a leading press agency in Berlin
- Forming partnerships with specialized media (press, blogs, etc)
- Creating and diffusing newsletters concerning new products, projects and fairs
- Managing short film interviews and photo documentaries with designers
Community:
- Dynamic posting on social media
- Establishing partnerships with specialized influencers, especially on Instagram
Project management:
- Organizing a key event during the Berlin Design Week in June 2016
- Supporting a press agency for workshops and other events presenting Hartô
MY WAY OF WORKING
I am fully involved to achieve the company's goals
I love working in multi-disciplinary teams, in order to find more solutions
I choose to work in environments where respect and trusting each other are deep values transmitted by colleagues
Strong at networking, I have a talent connecting and motivating people towards common goals
My fields of expertise: international business development, brand and marketing consultancy,
event and project management, trends and market analysis in the interior industry.
I speak German and English fluently. My mother tongue is French.
IS IT A MATCH?
LET'S HAVE A COFFEE TO FIND OUT!
Berlin, Germany
+49 (0)1575 2634 218 / +33 (0)6 07 50 61 59